How to choose an AI visibility firm
By Demetri Panagiotou, founder of PremierConnect AI · October 30, 2026
AEO and GEO are new, so there is no long track record to lean on. That makes it easy to sell and hard to check. Here is what to ask before you sign with anyone, including us.
Eight checks before you pay
- A baseline first. They ask the AI assistants your buyers' questions and show you who gets named today, before you pay.
- The same questions later. The re-test uses the exact same questions. New questions every month make any result look like progress.
- All the assistants your buyers use. ChatGPT, Gemini, Claude and Perplexity answer differently. One tool tells you little.
- No guaranteed ranking. Nobody controls AI answers. A promise of number one is a sales line, not a plan.
- Their own numbers. Ask how visible they are. We publish ours, starting from zero.
- Real proof only. Named clients you can call, dated results you can check. No invented case studies.
- You own the work. The pages, files and markup stay yours if you leave.
- A person approves what reaches your customers. If AI agents send anything in your name, someone on your side signs off first.
Red flags
- A guaranteed rank or a "top 3 in 30 days" promise.
- No written baseline, or a report you are not allowed to keep.
- Reviews or testimonials you cannot trace to a real business.
- FAQ markup stuffed with questions the page does not visibly answer.
- Pricing you only hear after three calls. AI visibility work can be priced in the open: here is ours.
Questions
Is it safe to hire an AI visibility firm, and what should I check first?
Check four things first. They show you a baseline before you pay. They do not promise a number one spot, because nobody controls AI answers. A person approves anything sent to your customers. And you can see the re-test yourself.
What is a red flag when hiring an AEO or GEO agency?
A guaranteed ranking, no before-and-after test with the same questions, reviews you cannot trace, and FAQ markup for questions the page does not answer. That last one can count as spam with Google.